DyLogic selects Bluefish444 to implement 3G-to-TV video calls

Milan, february 09, 2007 - DyLogic today announced that it has selected Bluefish444 to power PSE Broadcaster Genie, an innovative solution for audience-generated 3G-Video Calls-to-TV broadcasting.

PSE Broadcaster Genie is an all-in-one solution allowing users to stream audience-generated 3G video calls directly to TV. With this product, every viewer can appear on TV and become a part of his/her favorite TV show by video calling a fixed premium service number from any 3G handset, without the need of any prior software installation: live and store-and-forward video calls are supported and can be streamed directly to SDI video output.

Fully interoperating with any 3G handset, and being an ISDN server-based solution, PSE Broadcaster Genie enables fun, compelling interactive TV formats and striking breaking news, and provides broadcasters the opportunity to generate extra revenue from premium video telephony services.

The product leverages cutting-edge 3G, IMS DyLogic and Bluefish444 technologies, and was engineered to provide an out-of-the-box solution that would seamlessly integrate with any broadcasting studio equipment. Bluefish444 was chosen for several reasons, including the well-known quality of the cards, ease of use, stability and support for the SDK.

"PSE Broadcaster Genie targets a challenging and constantly evolving market, thus we wanted our partner to be a Professional's Choice. We chose Bluefish for its remarkable expertise in this field and its ability to anticipate and satisfy the needs and expectations of the modern broadcasting industry," said Cristoforo Mione, Head of Sales & Marketing for DyLogic. "This collaboration provides our customers with a turn-key solution requiring no additional hardware or software installation by either the broadcasters or the end users."

Jonathan Fall, OEM Manager, Bluefish444 Europe, comments, "PSE Broadcaster Genie and the Bluefish444 capture and playback video card are a compelling combination for the broadcast community. This technology partnership provides a real benefit to both small and large broadcasters in terms of breaking news, interactive formats and increased revenue opportunities."

PSE Broadcaster Genie is now available from DyLogic' s sales representatives, distributors and resellers worldwide. For further information please visit www.dylogic.com

About DyLogic
DyLogic is one of the world's premier providers of solutions for visual communication in 3G/UMTS, unified messaging and video/voice over IP areas. Founded in 1999 and headquartered in Milan (Italy), the company offers a comprehensive portfolio of enterprise and carrier-class products and solutions for 3G-to-IP communication and for the development of IMS value-added services over wireless and wireline networks. Main product lines include Mirial video softphone, PSE 3G Gateway, PSE Media Server and PSE Broadcaster Genie. For additional information, please visit www.dylogic.com.

About Bluefish444 Europe
Headquartered in England, Bluefish444 Europe is the master distributor for all Bluefish444 products for the European market. For further information contact: Bluefish444 Europe, Joel Street Farm, Joel Street, Pinner, Middlesex, HA5, 2PD, United Kingdom. Telephone +44 (0) 20 8429 8345 or visit the Bluefish444 Europe website www.bluefish444europe.com

About Bluefish444
Bluefish444 is a division and brand name of Bluefish Technologies Pty Ltd based in S. Melbourne, Australia. It is a leading supplier of uncompressed video cards for the Windows operating systems. Its video cards are used by a number of OEMs specializing in broadcast and film solutions. By continuing to work with workstation vendors and resellers, Bluefish444 has made it easier for end-users to purchase off the shelf Windows based editing, animation and compositing solutions making sure that the hardware is optimized for SD and HD solutions. For more information on Bluefish444, please visit the Bluefish444 website, www.bluefish444.com

For further information:
press@dylogic.com
www.dylogic.com
Ph. +39 02 26.68.82.31